Relevant – closely connected or appropriate to what is being done or considered.

Important – of great significance of value.

Consider a conversation in search of a solution – be it water treatment, social reform, or how to deal with the latest hurdles in planning that big event.

I wager that when someone brings an obviously relevant idea to the discussion, they will grow and deepen the conversation, and may find a solution.

When someone brings an idea that is both important, and relevant, they are likely to find a good solution.

The third path is the fun one. What if we bring an idea that does appear relevant, but transforms the entire conversation? I think that’s where great opportunity is waiting for us.